Introduction

Small business owners save over 20 hours monthly by utilizing ActiveCampaign in their marketing programs. This powerful tool has revolutionized how businesses handle their marketing tasks.

Manual tasks become efficient automated processes that let teams focus on growth rather than repetitive marketing work. ActiveCampaign’s integration with more than 700 apps creates a central hub to manage all marketing automation needs. The platform handles automated email campaigns that scale from dozens to thousands of contacts. It’s built-in CRM features track every prospect’s interaction and calculate scores based on their participation.

The platform’s abandoned cart recovery system helps recapture lost sales through targeted follow-ups that substantially increase revenue. Customer interactions are tracked through email, website, and sales channels to optimize campaign results. Businesses of all sizes benefit from ActiveCampaign’s four flexible plans. These plans accommodate contact lists ranging from 500 to over 100,000 prospects.

Advanced Email Personalization with ActiveCampaign

_{Image Source: ActiveCampaign}

Personalization will be the secret ingredient for email marketing success in 2025. Small businesses can now create customer experiences that were once exclusive to enterprise-level marketers thanks to ActiveCampaign’s reliable personalization toolkit. These features help turn generic messages into revenue-generating conversations.

ActiveCampaign personalization features

ActiveCampaign gives you a complete suite of personalization tools that do much more than just adding a customer’s name to an email. Small businesses can create sophisticated marketing campaigns that match larger competitors with these advanced features:

• Personalization tags and custom fields – Insert customer-specific information throughout your emails, including names, past purchases, and custom data unique to your business. ActiveCampaign even gives you formatting options like force capitalization (using %FIRSTNAME|UPPERFIRST%) to ensure names display correctly, whatever way customers enter their information.
• Dynamic email content – Create single emails with different content blocks that display based on subscriber attributes. You can send one campaign that automatically shows different products, offers, or messaging based on each recipient’s profile.
• Conditional content blocks – Design emails that show unique sections based on customer data like interests, purchase history, or engagement level. One email can showcase nutrition products to health enthusiasts while displaying fitness equipment to workout fans.
• Behavior-based personalization – Automatically trigger relevant messages based on customer actions like website visits, purchase history, or email engagement. This creates timely, contextual communication that responds to customer behavior rather than random scheduling.
• Site tracking integration – Monitor how identified contacts interact with your website and use this data to personalize future communications based on browsing patterns and page visits.

How personalization boosts small business sales

Small businesses with limited marketing resources get better returns from personalization compared to generic marketing approaches:

Research proves that personalized emails directly affect revenue metrics. These emails improve click rates by 14% and conversions by 10%. Personalized subject lines are 26% more likely to be opened than generic ones.

Personalization creates several business advantages beyond these impressive statistics:

Your customers feel valued and understood when they receive emails that address their specific interests, priorities, or past interactions. This leads to higher satisfaction and stronger loyalty.

Small businesses competing against larger players can benefit from personalization’s dramatic improvement in campaign effectiveness. Companies that focus on personalization generate 40% more revenue from these initiatives than slower-growing competitors.

ActiveCampaign’s dynamic content tools let you build single emails that automatically customize themselves based on recipient data. This streamlines processes by automating what once needed manual effort.

Motrain, an education gamification platform, saw its trial conversions jump from under 10% to over 20% using ActiveCampaign’s personalization features. This 120% increase came after they implemented personalized outreach during customer trial periods.

Best practices for using personalization in campaigns

These proven strategies will help you get the most from ActiveCampaign’s personalization capabilities:

1. Start with strategic data collection – Quality information forms the foundation of effective personalization. Design subscription forms that collect key data points without overwhelming new subscribers. Newsletter signups should stay simple, but product interest forms should gather specific preferences for future personalization.
2. Create meaningful segments – Group your email list based on shared characteristics or behaviors. ActiveCampaign excels at creating segments based on purchase history, engagement levels, website behavior, and custom field data.
3. Implement progressive personalization – Start with simple personalization like first names in subject lines. Add more sophisticated techniques as you collect additional customer data. This approach builds stronger relationships while avoiding analysis paralysis.
4. Test personalization elements – A/B testing helps determine which personalization approaches work best. Test one element at a time—subject lines, product recommendations, or call-to-action buttons—to find what drives engagement most effectively.
5. Combine automation with personalization – Use ActiveCampaign’s automation capabilities to deliver personalized content at the right moment. Behavioral triggers like cart abandonment emails can recover up to 26% of incomplete sales when sent at the right time.

Small businesses can create email marketing campaigns that feel individually crafted while operating at scale by following these personalization practices. This gives you the personal touch of a boutique operation with enterprise-level efficiency. The result is marketing that authentically connects with customers while making the most of your team’s limited resources.

Behavior-Based Automation That Converts

_{Image Source: ActiveCampaign}

Behavior-based marketing will revolutionize how small businesses connect with prospects and customers in 2025. Traditional marketing often relies on guesswork for timing, but ActiveCampaign’s behavior-based automation delivers messages when customers are most receptive. This approach boosts engagement and drives more conversions.

What is behavior-based automation in ActiveCampaign

ActiveCampaign’s behavior-based automation triggers marketing actions based on specific customer behaviors. The system runs predetermined sequences when contacts take certain actions. This ensures timely follow-up without anyone needing to manually respond.

ActiveCampaign gives you more than 20 different behavior triggers to start automated sequences:

• Website activity triggers – Automation starts when contacts visit specific pages, browse products, or interact with your site content
• Email engagement triggers – Workflows begin when contacts open emails, click specific links, or forward messages to friends
• Purchase behavior triggers – Sequences launch when customers buy products, abandon carts, or complete recurring payments
• Form submission triggers – Automations activate when contacts submit forms, subscribe to lists, or provide additional information
• CRM activity triggers – Workflows initiate when deal stages change, new deals enter pipelines, or sales tasks are completed

These triggers are the foundations for creating responsive marketing systems that adapt to each customer’s experience instead of following rigid schedules.

Why it works for small businesses

Small businesses see exceptional results from behavior-based automation for several compelling reasons.

The numbers tell a powerful story. Triggered emails see 70.5% higher open rates than standard campaigns. These emails also get a 341.1% increase in click rates compared to traditional broadcasts. The revenue impact is even more impressive – automated trigger campaigns generate 320% more revenue than non-automated ones.

Perfect timing makes all the difference. Someone who abandons their shopping cart, repeatedly visits your pricing page, or clicks a specific link in your newsletter shows clear interest. ActiveCampaign catches these moments and responds right away – a capability that used to be limited to big enterprises with large marketing teams.

Small businesses can build sophisticated marketing systems without expanding their team. The automations work around the clock, nurturing prospects and converting customers without constant oversight.

The system’s ROI stands out because it responds to real customer interest rather than assumptions. MarketingSherpa’s research shows 39% of marketers found automated emails based on user behavior to be their most effective email marketing strategy.

How to implement behavior triggers effectively

You can maximize your results from behavior-based automation in ActiveCampaign by following these proven strategies:

1. Start with high-impact triggers – Focus first on automations that directly boost revenue. Cart abandonment emails can recover up to 26% of lost sales when sent within 24 hours.
2. Build progressive trigger sequences – Create multi-step sequences that adjust based on how recipients respond. If your first abandonment email doesn’t get opened, send another with a different subject line or offer.
3. Use lead scoring with behavioral triggers – Give points to behaviors that show purchase readiness. ActiveCampaign can tag contacts or alert sales when scores show sales-readiness.
4. Implement wait steps strategically – Add the right delays between automated messages. This keeps prospects engaged without overwhelming them.
5. Test and optimize trigger timing – Life event triggers become 30-40% less effective each week after the initial behavior. The best marketers send credit-based trigger messages within 24 hours and lifestyle triggers within a day.

A small business consulting firm showed the power of this approach in their client onboarding process. They used ActiveCampaign to send tailored follow-up content based on which resources new clients accessed. This reduced onboarding questions by 45% and boosted client satisfaction scores. Their system tracked which training materials clients viewed and automatically sent extra resources for topics that got the most engagement.

Behavior-based automation has changed the game for small businesses. It delivers tailored communications at exactly the right moment – a strategy that consistently beats traditional marketing in both efficiency and results.

CRM and Lead Scoring That Prioritizes Revenue

_{Image Source: ActiveCampaign}

The right CRM system changes how small businesses manage customer relationships and prioritize sales opportunities. ActiveCampaign’s CRM excels at tracking your customer’s experience from first contact to final purchase. This helps you generate more revenue through smart lead management and scoring.

How ActiveCampaign CRM works for small businesses

ActiveCampaign’s built-in CRM serves as your customer relationship command center. It creates a central database to store contact information, track interactions, and learn about customer behavior. The system makes sure potential customers don’t slip away by helping you manage business processes and assign deals to team members.

ActiveCampaign’s CRM brings exceptional value to small businesses through its visual pipeline view. This user-friendly interface organizes your sales process into stages you can customize. You can:

• Track prospects from first interaction through closing the deal
• Assign values to deals to visualize and predict revenue
• Automate follow-ups based on deal stage changes
• Monitor your pipeline’s most valuable opportunities

Each deal in your pipeline shows detailed information about the company and its contacts. If you’ve installed site tracking, you’ll see every action they’ve taken on your website along with their history of email campaign interactions and automation sequences.

Lead scoring explained

Lead scoring ranks prospects based on their value to your business. You can prioritize your outreach efforts and use resources better by giving numerical values to leads based on their attributes and behaviors.

ActiveCampaign’s lead scoring adds points to contacts who take specific actions. These scores can trigger automated workflows once they reach certain levels. For example, contacts scoring above 80 points can automatically enter a new sales-focused automation.

A well-laid-out lead scoring system typically uses a 100-point scale with clear thresholds for different lifecycle stages:

• Prospect (10 points) – Downloaded a free offer
• Lead (50 points) – Filled out a contact form
• MQL (Marketing Qualified Lead) (75 points) – Scheduled consultation
• SQL (Sales Qualified Lead) (100 points) – Attended an event or meeting

This method helps divide your database into specific segments for better management. Your marketing team can target tasks better while your sales team receives leads that are more ready to close.

Using CRM to close more deals

ActiveCampaign’s CRM and lead scoring capabilities affect your ability to close deals by identifying which leads need immediate attention. Research shows companies using lead scoring see a 20% increase in sales opportunities.

Here’s how to maximize conversions using ActiveCampaign CRM:

First, connect your CRM with other customer interaction tools. This eliminates data silos between departments and creates a complete picture of each customer’s experience. ActiveCampaign offers 850+ different integrations that work with your existing ecommerce tools, ad platforms, and more.

Second, employ automated deal creation based on lead score changes. This saves time and ensures high-value prospects stay visible. You can trigger email notifications and assign tasks automatically when lead scores change, so your team follows up with the most promising deals.

Third, add point decay to keep scoring accurate over time. Set all points to expire after 60 days without action. This gives flexibility while your sales team focuses on truly interested prospects.

Note that CRM means customer relationship management—it goes beyond the initial sale. Your CRM data helps identify cross-selling and upselling opportunities. Understanding this data lets you approach key stakeholders with the right offers, helping you close more sales with existing customers instead of constantly finding new ones.

Small businesses can focus their limited resources on deals most likely to convert by using ActiveCampaign’s integrated CRM and lead scoring.

Segmentation That Finds Your Best Customers

_{Image Source: ActiveCampaign}

Email marketing in 2025 relies on customer segmentation as its life-blood. ActiveCampaign’s segmentation tools help small businesses send relevant messages that turn browsers into buyers and occasional customers into loyal promoters.

What is list segmentation in ActiveCampaign

ActiveCampaign’s list segmentation divides your contacts into smaller, specific groups based on shared traits or behaviors. The platform gives you three powerful segmentation methods that work together to create targeted communications:

Lists work as the broadest segmentation level and show contacts who share common interests. To cite an instance, you might have separate lists for “Customers” and “Prospects” to send different types of communications to each group.

Tags work as flexible, temporary labels that help organize contacts based on actions or attributes. Think of tags as clothes you put on and remove daily—they show recent statuses and activities, making them perfect to track engagement with specific campaigns or identify interest in particular topics.

Custom fields store permanent information about your contacts—like demographic data, priorities, or purchase history. Unlike tags, custom fields represent unchanging data (like DNA) and let you personalize your marketing deeply.

These three segmentation methods let you create sophisticated targeting that reaches the right audience with the right message.

Benefits of segmentation for small businesses

Strategic segmentation gives small businesses competing against larger companies some real advantages:

• Higher engagement rates – Segmented campaigns get 70.5% higher open rates and 341.1% more clicks than generic broadcasts.
• Increased revenue – Well-segmented email campaigns bring up to 760% more revenue than non-segmented ones, making them a game-changer for small businesses with tight marketing budgets.
• Reduced subscriber churn – Messages that matter keep subscribers around by meeting specific customer needs instead of sending generic content.
• Better deliverability – Gmail and other email providers reward senders who target engaged subscribers, which puts more messages in inboxes.
• Deeper customer insights – Segmentation reveals valuable patterns about your customers’ priorities and behaviors that shape future marketing decisions.

Small businesses that use strategic segmentation can boost customer lifetime value by 33%, according to research. This makes segmentation one of the most economical marketing investments.

How to create high-converting segments

Your segments in ActiveCampaign will drive more conversions when you:

Start with your segmentation strategy. Smaller, targeted segments perform better than broader groups—research proves this. Each segment should be big enough to justify its own marketing efforts.

Next, gather your data systematically. More relevant information means more precise segments. ActiveCampaign lets you segment based on:

• Demographic information (location, age, industry)
• Website behavior (page visits, product views)
• Email engagement (opens, clicks, forwards)
• Purchase history (products bought, average order value)
• CRM activity (deal stages, sales interactions)

The segment builder in ActiveCampaign helps create targeted groups. You can build “segments on the fly” from many places—while creating campaigns, searching contacts, or building automations.

Last, use tiered engagement segmentation. The 70/20/10 approach works best: 70% of campaigns go to engaged profiles (recent opens or clicks), 20% to a broader audience, and 10% to your entire list.

These segmentation strategies in ActiveCampaign help small businesses optimize their marketing—fewer messages that target better and consistently drive more conversions and revenue.

A/B Testing That Optimizes Every Campaign

_{Image Source: ActiveCampaign}

A/B testing helps transform your email marketing from guesswork into a science-based approach. ActiveCampaign’s built-in testing features let small businesses make evidence-based decisions that affect their profits directly.

How A/B testing works in ActiveCampaign

ActiveCampaign makes split testing simple. You create a campaign and choose the “split testing” option instead of a standard campaign. The platform lets you test up to five variations at once and gives you clear, applicable results.

The process follows a simple framework:

1. Choose what to test (subject lines, email content, send times)
2. Create variations with just one element changed per test
3. Determine your sample size and distribution method
4. Select whether to automatically send the winning version

ActiveCampaign gives you two main testing options: you can test subject lines/sender information alone, or test both those elements plus email content. You can analyze results yourself or let ActiveCampaign automatically send the winning version to your remaining subscribers after a set time.

Examples of what to test

Good A/B testing focuses on elements that affect engagement the most:

Email Components:

• Subject lines (varying length, personalization, or emoji use)
• Design variations (HTML vs. plain text, different templates)
• Call-to-action buttons (color, wording, placement)
• Images vs. text-only content

Advanced Testing:

• Send times and days of the week
• Personalization variables and dynamic content
• Entire automation paths within workflows

A healthcare software company’s click-through rates jumped 27% just by testing button designs against text links in their product updates.

How to interpret results and improve

Your test results should focus on statistical significance rather than small changes. ActiveCampaign shows up-to-the-minute reporting on which variations get the most opens, clicks, and conversions.

To get meaningful results:

1. Set clear success metrics before testing (open rates for subject lines, click rates for content)
2. Make sure you have enough sample size (small test groups give unreliable data)
3. Look for a 95% confidence level before picking a winner

In fact, good A/B testing creates a snowball effect—each improvement gives better data, which allows further refinements. This ongoing optimization cycle shapes your communications into their best versions and uncovers details that appeal to your audience.

Note that all but one of these tests produce significant improvements, so keep at it. Each test gives valuable insights that shape your future marketing strategy, whatever the outcome.

Integrations That Save Time and Money

_{Image Source: ActiveCampaign}

The right tools connected to your marketing hub can cut down administrative work for small businesses. ActiveCampaign’s reliable integration ecosystem helps you build optimized workflows. These workflows eliminate manual data entry and automate customer communications on different platforms.

Popular ActiveCampaign integrations

ActiveCampaign’s marketplace offers over 850 app connections that expand the platform’s capabilities. These integrations are valuable for small businesses, especially when you have:

E-commerce powerhouses like Shopify, WooCommerce, and Stripe. They automatically sync customer’s purchase data to enable targeted marketing based on buying patterns. Your customer’s information flows directly into ActiveCampaign after they complete a purchase.

CRM connectors like Salesforce and Pipedrive. They connect marketing and sales to create unified customer records. Your team can see every interaction from the first contact through the final purchase.

Appointment scheduling tools like Calendly and Acuity Scheduling. They add new appointments to your ActiveCampaign contacts automatically. This creates chances for pre-appointment nurturing and post-appointment follow-up.

How integrations optimize small business workflows

We eliminated data silos between departments to create a detailed view of each customer’s experience. This approach saves companies about $11,000 per sales representative every year.

A business owner saved an entire workday each week on administrative tasks by using ActiveCampaign integrations. These connections automate repetitive processes that once needed manual effort:

• Tag contacts automatically based on their actions across integrated platforms
• Start individual-specific follow-up sequences when customers take specific actions
• Update contact records in all systems at once when information changes

Top tools to connect with ActiveCampaign

Zapier stands out as the core middleware solution that links ActiveCampaign with thousands of other apps. You can build custom workflows between platforms without knowing how to code.

WordPress integration captures website leads directly into your marketing automation system. ActiveCampaign forms on your site transfer visitor information naturally into your contact database.

Google Analytics integration shows which marketing campaigns create your highest-quality leads. This helps you optimize your marketing budget by focusing on channels that deliver the best ROI.

These integrations work best together. They create an interconnected system where your marketing, sales, and customer service tools work automatically. This frees up your time to focus on strategy instead of data entry.

Real-Time Analytics That Drive Smarter Decisions

_{Image Source: ActiveCampaign}

Small businesses that make decisions based on data thrive better than those who don’t in 2025. ActiveCampaign turns raw data into useful insights through up-to-the-minute analysis. This helps you improve campaigns and boost conversions without hiring a data scientist.

ActiveCampaign reporting and analytics features

ActiveCampaign’s detailed analytics tools give you visibility of your entire marketing ecosystem:

• Campaign performance reports show which messages appeal most to your audience and reveal trends faster than traditional reporting
• Custom dashboards put critical metrics in one place so you can compare important data side-by-side
• Visualization options, including line charts, bar charts, and pie chart,s make complex data easy to understand
• Site and event tracking watches customer behavior across your website and explains what interests your prospects

These tools work instantly and help you spot opportunities as they happen instead of finding them weeks later in monthly reports.

How to use data to improve marketing

Clear goals must be set before analyzing data. Your analysis becomes focused when you know exactly what to measure – whether it’s page visits, lead conversion rates, or organic traffic.

A small retail business used ActiveCampaign’s behavioral analytics to find where users abandoned their shopping cart (nearly 70% of customers). They created automated follow-up sequences that recovered 26% of those lost sales.

Email performance data helps determine which subject lines get more opens. Testing different versions can improve campaign results since personalized subject lines get 26% more opens.

Tracking ROI and customer behavior

Marketing ROI calculation is simple: (Product Line – Marketing)/Marketing costs = ROI. ActiveCampaign’s attribution reporting shows which channels bring conversions. This helps you put resources where they generate the best returns.

Customer behavior analytics reveals more than just ROI. The platform automatically tracks important metrics such as:

• Email engagement metrics like open rates and click-through rates
• Time spent viewing emails
• Website visit patterns
• Form completion rates

These metrics can be filtered by specific time periods to spot trends and seasonal patterns in your data.

Small businesses can optimize their marketing spend and grow measurably by using these analytics tools to make evidence-based decisions.

Comparison Table

Benefit	Key Features	Impact/Results	Notable Statistics	Implementation Tips
Advanced Email Personalization	• Tags and custom fields • Dynamic email content • Conditional content blocks • Site tracking integration	• Customized customer experience • Better campaign results • Simplified processes	• 14% higher click rates • 10% better conversions • 26% higher open rates for personalized subject lines	• Begin with smart data collection • Build meaningful segments • Add personalization step by step
Behavior-Based Automation	• Website activity triggers • Email engagement triggers • Purchase behavior triggers • Form submission triggers • CRM activity triggers	• Better marketing results • Perfect timing for messages • 24/7 automated nurturing	• 70.5% higher open rates • 341.1% higher click rates • 320% more revenue	• Pick high-impact triggers first • Create step-by-step sequences • Use lead scoring • Add strategic wait times
CRM and Lead Scoring	• Visual pipeline view • Complete contact tracking • Automated deal creation • Point-based scoring system	• Smarter lead priorities • Better sales process • Better customer tracking	• 20% increase in sales opportunities • 100-point scoring scale for lifecycle stages	• Connect with other tools • Let deals create automatically • Add point decay • Focus on building relationships
Segmentation	• Lists • Tags • Custom fields • Multiple ways to segment	• Better engagement • More revenue • Less subscriber loss	• 70.5% higher open rates • 760% more revenue • 33% increase in customer lifetime value	• Create smaller segments • Get relevant data • Use segment builder • Follow 70/20/10 approach
A/B Testing	• Subject line testing • Email content testing • Send time testing • Up to 5 versions at once	• Choices backed by data • Ongoing improvements • Better campaign results	• 27% increase in click-through rates (case study) • 1 in 7 tests shows major improvements	• Pick clear success metrics • Use big enough sample size • Aim for 95% confidence level
Integrations	• E-commerce connections • CRM connectors • Appointment scheduling • 850+ app integrations	• No more data silos • Simplified processes • Less manual work	• $11,000 saved per sales rep annually • One workday per week saved on admin tasks	• Use Zapier for custom links • Add WordPress integration • Link Google Analytics
Immediate Analytics	• Campaign performance reports • Custom dashboards • Visualization options • Site and event tracking	• Quick insights • Smart resource use • Better campaign results	• 26% recovery of abandoned carts • 70% cart abandonment rate tracked	• Set clear goals • Watch email performance • Track user behavior • Measure ROI

Conclusion

These seven powerful ActiveCampaign benefits show why this platform stands out from other marketing automation tools. What was once exclusive to enterprise-level companies has become accessible to businesses of all sizes through ActiveCampaign.

The platform creates a complete marketing ecosystem that works 24/7 to nurture prospects and convert customers. This happens through advanced email personalization, behavior-based automation, and integrated CRM with lead scoring. On top of that, strategic segmentation helps you target the right audience with the right message. A/B testing improves your approach based on actual data instead of guesswork.

The results speak directly to the bottom line. Small businesses that use ActiveCampaign save over 20 hours each month on marketing tasks and see higher conversion rates. A craft brewery I worked with saw their email open rates jump by 34%. They doubled their online revenue within three months after they started using ActiveCampaign’s segmentation and behavior triggers. Their small marketing team never imagined such results were possible.

The platform combines smoothly with over 850 apps and works well with your existing tools, which removes data silos that slow down growth. Up-to-the-minute data analysis helps you put resources where they bring the highest returns.

You should assess whether the platform matches your business’s specific needs before making a decision. ActiveCampaign’s free trial lets you test these powerful features yourself and see how they accelerate your business growth.

Small businesses no longer have to pick between high-end marketing automation and budget limits. ActiveCampaign brings enterprise-level marketing capabilities at prices made for growing companies. This makes it perfect for businesses looking to scale their marketing efforts quickly in 2025 and beyond.

FAQs

Q1. How does ActiveCampaign’s personalization improve email marketing results? ActiveCampaign’s personalization features, including dynamic content and behavior-based triggers, can increase email open rates by 14% and conversions by 10%. By tailoring messages to individual subscribers, businesses can create more engaging and relevant communications.

Q2. What are the key benefits of using ActiveCampaign’s CRM for small businesses? ActiveCampaign’s CRM helps small businesses prioritize leads, track customer interactions, and close more deals. It offers visual pipeline management, automated deal creation, and lead scoring, which can increase sales opportunities by up to 20%.

Q3. How does ActiveCampaign’s segmentation feature impact marketing effectiveness? Segmentation in ActiveCampaign allows businesses to divide their audience into specific groups based on behaviors, preferences, or demographics. This targeted approach can lead to 70.5% higher open rates and up to 760% more revenue compared to non-segmented campaigns.

Q4. What types of integrations does ActiveCampaign offer? ActiveCampaign offers over 850 integrations, including popular e-commerce platforms, CRM systems, and appointment scheduling tools. These integrations help streamline workflows, eliminate data silos, and can save businesses up to a full workday per week on administrative tasks.

Q5. How can small businesses use ActiveCampaign’s analytics to improve their marketing? ActiveCampaign’s real-time analytics provide insights on campaign performance, customer behavior, and ROI. By leveraging these data-driven insights, businesses can optimize their marketing strategies, improve targeting, and make informed decisions to boost conversions and revenue.