ActiveCampaign FAQ Series 2025

1. What is ActiveCampaign? ActiveCampaign is a marketing automation platform that lives in the cloud. It helps companies send specific emails, set up automation workflows, handle CRM pipelines, and boost customer experiences. Companies use it to market via email, sort customers, rate leads, and do even more.
2. How does ActiveCampaign work? ActiveCampaign gathers and keeps contact info. Then it lets you build automation workflows. These use triggers (like when someone joins a list) and actions (like sending an email). You can make messages personal and set your marketing and sales processes on autopilot.
3. Is ActiveCampaign an email marketing tool? Yes, ActiveCampaign is a strong email marketing tool. But it doesn’t stop there. It also has features for automation, CRM, SMS, and other ways to improve customer experiences. These go beyond just sending emails.
4. Is ActiveCampaign better than Mailchimp? ActiveCampaign has an edge for users who need complex automation, CRM, and segmentation. Mailchimp is simpler for newcomers and works well for basic campaigns. Pick the one that fits your business needs best.
5. Does ActiveCampaign have CRM features? Yes, ActiveCampaign comes with a CRM to manage leads, sales pipelines, tasks, and follow-ups. It helps to automate and keep tabs on the sales process.
6. Can I use ActiveCampaign for SMS marketing? Yes, ActiveCampaign lets you do SMS marketing in its pricier plans. You can send texts as part of automation sequences.
7. How much does ActiveCampaign cost? Prices begin at about $29/month for the Lite plan. The cost goes up depending on the number of contacts and features in each plan.
8. Does ActiveCampaign have a free trial? Yes, ActiveCampaign provides a 14-day free trial that gives access to most features. You don’t need a credit card to sign up.
9. Can I use ActiveCampaign for free? No, ActiveCampaign doesn’t offer a plan that’s always free. You must buy a subscription to keep using the service after the trial ends.
10. What plans does ActiveCampaign offer? Plans include Lite, Plus, Professional, and Enterprise. Each higher level has more features, such as SMS marketing, CRM advanced reporting, and custom domains.
11. Is ActiveCampaign a good choice for small businesses? ActiveCampaign suits small businesses that want to automate tasks, handle email marketing, and manage customer relationships with one tool. Newcomers might find it a bit tricky to use at first.
12. How can I create automations in ActiveCampaign? To set up automations, use the “Automations” tool to build workflows. Pick a starting point (like when someone fills out a form) then add steps (such as sending an email or adding a tag). Make sure to check your workflow before you turn it on.
13. What other tools work with ActiveCampaign? ActiveCampaign connects to more than 900 different tools. This includes popular ones like Shopify, WordPress, Zapier, Calendly, Salesforce, and Facebook.
14. Can I link ActiveCampaign with my Shopify store? Yes, you can connect ActiveCampaign straight to Shopify. This lets you sync your customer info, keep track of orders, and run marketing campaigns .
15. Can I use ActiveCampaign with WordPress? Yes, an official plugin exists to embed forms, enable site tracking, and gather leads on your WordPress site.
16. Does ActiveCampaign have a landing page builder? Yes, you can create landing pages using the drag-and-drop builder available on Plus plans and higher.
17. Can ActiveCampaign track website visitors? Yes, the site tracking feature monitors visitor activity on your website after they open one of your emails. This helps to target based on behavior.
18. Is ActiveCampaign GDPR-compliant? Yes, it offers tools to help you comply with GDPR such as consent checkboxes, data access requests, and contact anonymization.
19. How secure is ActiveCampaign? ActiveCampaign keeps data safe through encryption and secure data centers. It follows GDPR rules. The platform ensures safe logins and handles data .
20. Can I send newsletters with ActiveCampaign? Yes, you can create newsletters using ready-made templates or your own HTML, then send them to your contact lists or groups.
21. What is a contact in ActiveCampaign? A contact is any person whose details are in your account. You can add contacts by hand, through forms, or by connecting other tools.
22. What are tags in ActiveCampaign? Tags are labels you stick on contacts to sort and group them based on what they like or do.
23. How does segmentation work in ActiveCampaign? You can make segments using things like tags, engagement history, custom fields, or behavior data. This way, you can tailor your marketing more to each person.
24. Can I set up drip campaigns with ActiveCampaign? Yes, you can build drip campaigns. Just use the automation builder to plan a series of emails over time.
25. How do I add contacts to ActiveCampaign? You have options to add contacts. You can use a CSV file, copy and paste from a spreadsheet, or link up with other tools like Mailchimp, CRMs, or shopping platforms.
26. What’s the difference between campaigns and automations? Campaigns are one-time email sends, like newsletters. Automations are chains of emails that start based on what users do or when certain things happen.
27. Does ActiveCampaign handle transactional emails? Yes, but it’s built to market. To send complex transactional emails, you should link up with a service like Postmark.
28. Can ActiveCampaign let me A/B test emails? Yes, you can A/B test subject lines, content, and send times to boost engagement.
29. Does ActiveCampaign give reporting and analytics? Yes, you’ll get in-depth reports on opens, clicks, bounces, conversions, and how well your automations work.
30. How can I make sure my emails get delivered when using ActiveCampaign? Use checked domains, keep your lists clean, stay away from spammy content, and keep an eye on how well your emails do. Don’t buy email lists.
31. Can I send emails in different languages with ActiveCampaign? You can write emails in any language. But the admin interface supports a few major languages.
32. Can I personalize emails in ActiveCampaign? You can use personalization tags like first name, product names, and more from custom fields to personalize emails.
33. Does ActiveCampaign have a mobile app? ActiveCampaign has a mobile app. It allows basic management of contacts, deals, and tasks. However, it doesn’t allow full automation editing.
34. Can I use ActiveCampaign to automate e-commerce? ActiveCampaign allows you to automate cart abandonment emails post-purchase sequences, and product recommendations for e-commerce.
35. What are goals in ActiveCampaign automation? Goals in ActiveCampaign automation are checkpoints. Contacts achieve these goals when they complete specific actions like making a purchase or clicking a link.
36. How do deals and pipelines work in ActiveCampaign? The CRM section allows you to create sales pipelines. You can add deals, assign them to users, and move them through stages using drag-and-drop tools.
37. What is lead scoring in ActiveCampaign? Lead scoring gives numerical values to contact actions (such as opening emails) to help you spot engaged leads.
38. How do I create a form in ActiveCampaign? Head to the “Forms” section, pick a template, drag in fields, and set up your settings. Then put it on your website.
39. Can I embed forms on my website? Yes, you can copy the HTML code or use plugins or integrations to put your ActiveCampaign form on any page.
40. What is site tracking in ActiveCampaign? Site tracking allows you to keep an eye on contact activity on your site. To make it work, you need to add a small tracking script to your website.
41. Can I use ActiveCampaign with Zapier? Yes, ActiveCampaign has a strong Zapier integration that links it to thousands of other apps.
42. Does ActiveCampaign integrate with Facebook Ads? Yes, you can sync custom audiences and set up automatic lead follow-ups based on Facebook lead form answers.
43. How does ActiveCampaign support customer retention? It uses personalized email sequences, loyalty workflows, re-engagement campaigns, and automations based on behavior.
44. What’s the difference between ActiveCampaign Lite and Plus? Lite offers core email functions. Plus includes CRM SMS, landing pages, automation maps, and extra integrations.
45. Can ActiveCampaign host webinars? Not on its own. Use Zoom GoToWebinar, or WebinarJam integrations to handle webinar sign-ups and follow-ups.
46. How does ActiveCampaign deal with bounced emails? It sorts them into soft or hard bounces and manages suppression to safeguard your sender reputation.
47. Does ActiveCampaign let me schedule emails? Yes, you can pick specific dates and times to send emails based on your audience’s time zones.
48. What does conditional content mean in ActiveCampaign? It allows you to display different email content to various contacts depending on their tags, custom fields, or segment membership.
49. How do I cancel my ActiveCampaign account? Navigate to Settings > Billing > Cancel Plan. You’ll need to confirm the cancellation and follow the steps to complete it.
50. Can I pause my ActiveCampaign subscription? No, ActiveCampaign doesn’t offer a pause option. However, you can switch to a lower-tier plan instead.
51. Does ActiveCampaign support multiple users? Yes, ActiveCampaign allows multiple users with different permission levels on Plus and higher plans.
52. What is the automation map in ActiveCampaign? The automation map shows how all your automations connect. This helps you to improve and fix issues in workflows.
53. Can I clone automations in ActiveCampaign? Yes, you can copy any automation from the dashboard with just one click.
54. Does ActiveCampaign have training or courses? Yes, ActiveCampaign Academy provides video tutorials, guides, and live webinars to help users.
55. What support does ActiveCampaign offer? ActiveCampaign offers live chat, email, and a comprehensive knowledge base. Higher plans include phone support.
56. Can I track link clicks in ActiveCampaign emails? Yes, each email report shows detailed click tracking and heat maps.
57. How do I use custom fields in ActiveCampaign? To create custom fields, navigate to “Lists” > “Manage Fields”. You can use these in forms, emails, and automation.
58. Is ActiveCampaign suitable for bloggers? Yes, it works well to manage subscribers, send newsletters, and set up automated content delivery.
59. Is it possible to handle several lists in ActiveCampaign? Yes, though using a single list along with tags and segments helps to organize things better.
60. What are the differences between ActiveCampaign and ConvertKit? ActiveCampaign provides advanced automation and CRM features. On the other hand, ConvertKit is easier to use and works well for people creating content.

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